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Tracking the right metrics is crucial for SaaS success. Focus on these key indicators to optimize your conversion funnel and drive sustainable growth.

Activation Rate

The percentage of users who complete key actions that indicate they've experienced your product's value.

Trial-to-Paid Conversion

Your most critical metric. Track this by user segment, acquisition channel, and time period.

Monthly Recurring Revenue (MRR)

The lifeblood of SaaS. Monitor growth rate, churn impact, and expansion revenue.

Customer Lifetime Value (LTV)

How much revenue you can expect from each customer over their entire relationship with you.

Net Revenue Retention

Measures growth from existing customers through upgrades, cross-sells, and reduced churn.