Building Product-Led Growth Loops
Dec 28, 2025
8 min read
By David Kim
The most successful SaaS companies don't just acquire users—they create systems where the product itself drives sustainable growth through self-reinforcing loops.
The Viral Loop
Users invite others naturally through product usage. Think Slack channels or Figma collaboration.
The Content Loop
User-generated content attracts new users. Examples: Notion templates, Canva designs.
The Data Loop
More users create better data, which improves the product for everyone. Like Spotify's recommendations.
The Network Effect Loop
The product becomes more valuable as more people use it. Classic example: communication tools.
Build your growth loops
Boostly helps you identify and optimize the growth loops hidden in your product.